Our Brand Story

The development of our brand story was led by Gilimbaa Creative Agency.

It emerged from extensive community consultation including the Hervey Bay Regional Gallery Consultative Group, Hervey Bay Regional Gallery volunteer representatives, Indigenous community representatives group, FCRC Councillors and key staff.

Our brand story acknowledges and pays respect to the Butchulla people as the Traditional Owners and Custodians of the land, sea and sky in the region where the Gallery operates.

It is inspired by the three lores in Butchulla culture:

What is good for the land must come first
Do not take or touch anything that does not belong to you
If you have plenty you must share

From time to time you will see representation of the three lines of lore as an element in our branding. The lines have been curved to suggest a dance semi-circle. In Butchulla culture, a dance is performed as an open semi-circle, like two open arms, inviting people to learn, share and connect.

The colour palette was inspired by dominant elements in local environment, along with the colours of the Aboriginal, Torres Strait Islander and South Sea Islander flags. The hard edge of the ‘G’ acts like a bookend support indicating that culture is an integral part of the Gallery.